Marketing Automation


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Squeeze Media and xClosure expand partnership driving more sales for consumer product companies

Uncategorized - October 6, 2016 - 0 Comments - by

American Fork, Utah, October 6th, 2016 – Squeeze Media ( and xClosure ( are pleased to announce an expanding partnership to deliver more opportunities to their growing portfolio of clients. Squeeze Media has developed a state-of-the-art contact center and sales organization from their offices in American Fork, Utah, and deliver lead opportunities and sales programs for a variety of businesses throughout the United States. xClosure has decades of experience in building sales organizations in the […]

Lead Nurturing: Cost or Return?

Uncategorized - July 15, 2016 - 0 Comments - by

In the past few years I’ve written several articles about lead nurturing and lead recycling. As companies continue to drive more revenue for their marketing dollar, everyone is trying to look for new ways to generate more leads. Lead nurturing is an often overlooked way to increase the ROI on sunk costs from front end lead acquisition. However, while these programs generate additional top-line revenue, they come at a cost. It would be nice to generate […]